Natural, Organic Beauty - New York Times

Natural, Organic Beauty - New York Times

Excerpt:

Organic connoisseurs have long made a practice of reading food labels to weed out those grown with pesticides or that contain synthetic colors, flavors or preservatives. Now, in the wake of recent health scares over tainted pet food and toothpaste, some beauty mavens are seeking synthetic-free cosmetics in the belief that products made without industrial ingredients like petrochemicals ought to be healthier for you.

These newly minted label inspectors are fueling a boom in so-called natural and organic personal care products. Natural cosmetics market themselves as containing plant or mineral ingredients; organic products say they are made with agricultural ingredients grown without pesticides.

During the 12 months through Sept. 9, Americans spent $150 million on the top three mass-market natural personal care brands, including Burt’s Bees, Jason Natural Cosmetics and Tom’s of Maine, an increase of $51 million over the year before, according to Information Resources Inc., a market research firm. Meanwhile, sales of organic personal care items reached $350 million last year, an increase of $68 million over 2005, according to manufacturers’ data compiled by the Organic Trade Association, an industry group.