Eco-Fur?

This WSJ article talks about the interesting marketing pitch of Eco-Fur.

Here's an excerpt:

Still, the green trend has created an opening for 20 or so companies to start selling possum-fur products, such as possum-wool-blend sweaters, socks, bed throws and even fur G-strings -- largely under the eco banner. New Zealand Nature Co. has trademarked the term "eco-fur." At ShopNewZealand.co.nz, buyers of $25 Merinomink merino wool-and-possum blend socks will be rewarded with the following praise: "Your purchase of this product is helping to protect the beautiful natural beauty of New Zealand."