BusinessWeek posted an article yesterday on the findings of a new Economist Intelligence Unit survey of 1,254 international executives and their perspective on the impact of sustainability and CSR practices on their companies' competitiveness. Their findings:
Do-gooder companies that were surveyed saw profits rise 16% last year and enjoyed price growth of 45%. Companies that rated their own sustainability practices poorly registered only 7% profit growth and 12% price growth. While not necessarily proving that it pays to be good, says Gareth Lofthouse, the EIU director who supervised the survey, "it scotches the idea of skeptics who say that if you adopt corporate social responsibility practices you will become uncompetitive."
Below are links to the BusinessWeek article and the EIU.com report. Be sure to check them out:
BusinessWeek: Nice Guys Don't Finish Last
Economist Intelligence Unit report: Doing Good: Business and the Sustainability Challenge
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