Sustainability a factor in 50% of US consumers' brand choices

From a new report by Information Resources, Inc., released today...

Approximately 50 percent of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods (CPG) items and choosing where to shop for those products, according to a recently released survey conducted by Information Resources, Inc. (IRI). The 22,000 U.S. consumers surveyed were asked to determine the impact of four key sustainability features in their product and store selection—organic, eco-friendly products, eco-friendly packaging and fair treatment of employees and suppliers. One-fifth of those surveyed were determined to be “sustainability driven,” taking at least two sustainability factors into account when making their selections.

PRESS RELEASE: IRI Study Finds Sustainability an Emerging Key to Product and Store Selection