Great article by Fortune's Paul Maidment from Davos and the World Economic Forum on the integration of socially responsible business practices into companies' overall value proposition. Here's a particularly interesting excerpt:
Peter Sands, group chief executive of Standard Chartered, which operates widely in the developing world, offers four benchmarks against which companies can judge which corporate citizenship projects to get involved with. They should be relevant to the markets a company operates in; leverage a company's competencies and infrastructure; have the potential to extend existing business lines or become a new business; and offer an opportunity to make a distinctive impact.
The article also pays particular attention to the growing need for public-private partnerships to leverage the best of what both business and government have to offer.
Here's the link to the full article:
Re-Thinking Social Responsibility - Forbes.com
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