A World Consumed by Guilt - New York Times
Some interesting commentary of the full cycle of high fashion, eco-friendly clothes.
Excerpt:
More than half of the 2,007 respondents in a shopper survey in September by BBMG, a branding agency, said they were looking for certification seals on green claims to feel confident about their purchases.
“It is no longer O.K. to slap a green label on something and think that is acceptable to consumers,” said Raphael Bemporad, a partner in the agency. “If you just put an eco-friendly phrase on something, you are risking a backlash from more savvy consumers.”
For consumers trying to balance their interests between consumption and the environment, the pros and cons of green fashion are complex.
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